Woyambitsa Wathu
Bambo Jimmy Leung, yemwe anayambitsa, ali ndi zaka 43 zopanga mafakitale ndipo wakhala mwiniwake wa mafakitale kwa zaka 36.
Kuyambira 1980 mpaka 1984, adagwira ntchito ngati injiniya ku Hong Kong Crown Asia Watch Group ndi Hong Kong Golden Crown Watch Manufacturing Co., Ltd.
Kuyambira 1984 mpaka 1986, adayambitsa Hong Kong Hip Shing Watch Co., Ltd. ndi Shenzhen Onway Watch Manufacturing Factory.
Mu 1986, adayambitsa Hong Kong Onway Watch Metal Co., Ltd. ndi Foshan Nanhai Onway Watch Industry Co., Ltd.
Kumayambiriro kwa 2000, adayamba kupanga mipando yopinda panja ndipo akhala akugwirizana ndi zopangidwa zodziwika bwino m'maiko ambiri.
Kenako adakhazikitsa Foshan Areffa Viwanda Co., Ltd mu 2003 ndikukhazikitsa mtundu wakunja wa Areffa mu 2021.
Areffa ndi wopanga mawotchi ndi mipando yopinda panja yokhala ndi zaka zopitilira 20. Takhala tikutumiza zinthu zapamwamba zapanja zomwe zidapangidwa komanso zovomerezeka ndi ife tokha kumayiko akunja, kuphatikiza South Korea, Japan, Europe ndi zina.
Pamene msika ukusintha, m'malo mokumbutsa anthu kuti ayang'ane nthawi, woyambitsa wathu - Bambo Jimmy Leung adaganiza zopanga chizindikiro chomwe chimauza anthu kuti aziyamikira ndi kusangalala ndi nthawi. Zochita zokamanga msasa ndi njira yatsopano yolumikizirana ndi anthu okhala m'tauni kuti apumule, kuyandikira zachilengedwe, ndi kusangalala ndi moyo wosangalatsa.
Pamene akupanga ndi kupanga mipando yopinda yamakampani odziwika padziko lonse lapansi, a Jimmy Leung amayesetsa kupangira mipando yamtundu wapamwamba kwambiri kwa anthu am'deralo. Chifukwa chake, adadzipereka pakumanga mtunduwo - Areffa, ndipo adatsimikiza mtima kukhala mtundu waku China wamsasa wapamwamba wakunja.
Kukula kwa Brand
Areffa idakhazikitsidwa ku Foshan, China mu 2021.
Zogulitsa zake zikuphatikizapo: mahema, canopies, campers, mipando yopinda, matebulo opinda, mabedi opinda, zopinda, zowotcha barbecue, etc.
Kusankhidwa kwathu kwapamwamba kwambiri komanso luso lathu lapamwamba kwambiri latamandidwa komanso kukondedwa ndi ogula.
Chilichonse chowononga chaching'ono chimaphatikizidwa bwino ndi kapangidwe ka chigawo chilichonse. Luso losakhwima komanso lokongola limatha kupirira kuwunika kwa nthawi.
Zogulitsa zathu ndizosiyanasiyana, zopepuka koma zokhazikika, zosavuta koma zapamwamba, ndipo zimakwaniritsa zosowa za makasitomala osiyanasiyana.
Ndi R&D mosalekeza komanso luso la gulu lapamwamba lopanga zinthu, tsopano tili ndi zinthu 38 zovomerezeka, ndipo zapangidwa kukhala mtundu wapamwamba kwambiri wakunja ku China womwe umaphatikiza R&D, kupanga, kupanga, kugulitsa ndi ntchito kukhala bizinesi yapamwamba kwambiri.
Miyezo ya Brand
Timayamikira ubwino wa zipangizo ndi kalembedwe ka ntchito. Zogulitsa zonse zimayika patsogolo zinthu zachilengedwe: 1. Tikiti ya Burmese yochokera kunkhalango zomwe sizinali zamoyo; 2. Nsungwi zachilengedwe zaka zoposa 5, etc. Kuchokera ku gwero la zopangira zopangira zopangira ndi kuumba kwazinthu zopangira, timawongolera mosamalitsa molingana ndi zomwe tikufuna kugula, kuyang'ana zinthu zomwe zatha, ndikuwunika zomwe zatha.
Ndife osamala mwatsatanetsatane wa ndondomekoyi, wononga chilichonse, kusankha kwazinthu zilizonse, komanso mphindi iliyonse. Ndi mzimu waluso ndi bizinesi, timapukuta zinthu zathu ndi mtima wonse ndipo timayesetsa kuchita bwino kwambiri.
Timadziwa bwino kufunika kwa khalidwe la mankhwala ndi magwiridwe antchito ku mtunduwo, ndipo timaumirira kuyang'ana kwambiri zamtundu wapamwamba komanso kapangidwe koyambirira. Luso laluso lophatikizika ndi kapangidwe kake kapadera kamakhala ndi masitayilo apadera amapangitsa makasitomala athu kukhala okhutira komanso omasuka.
Brand Concept
Kuchokera Pamsewu Waukulu kupita ku Wosavuta
Timaumirira pazatsopano komanso kuyamikira. Zogulitsa zathu zapamwamba zimakumananso ndi zomwe aliyense amafuna pamoyo wosangalala.
Kupyolera m'mayesero osalekeza ndi zatsopano, timayesetsa kupanga mtundu wotchuka ndikupanga malonda athu ndi mtengo wapamwamba.
Tikuyembekezera kukhala mpainiya pamakampani opanga mipando yakunja.
Kuphweka ndiko kawonedwe kathu ka moyo. Chogulitsa chabwino chiyenera kukhala chopatsa chidwi ndikupangitsa ogwiritsa ntchito kukhala osangalala komanso omasuka.
Nthawi zonse takhala tikutsatira lingaliro la kuphweka, ndipo tidzapitiriza kupanga zinthu zomwe zimakwaniritsa zosowa za ogula m'madera ambiri.
Ndife odzipereka kuswa malire a miyambo. Ngakhale kuti si ife tokha pamsika, koma timayesetsa kukhala osiyana m.
Pamene tikukulitsa chitukuko chathu m'dziko lonselo, timalimbikiranso kusunga chikhalidwe chathu chamakampani.
Kuphatikiza pa kubweretsa zinthu zosavuta komanso zokongola padziko lapansi, tikufunanso kufalitsa mzimu waufulu kulikonse.
Kwa anthu amakono, amafunitsitsa kukhala protagonist ndi wothandizira ufulu kuposa kugwiritsa ntchito mankhwala.
Brand Vision
Kumanga msasa ndi mtundu wa chisangalalo, kufunafuna zinthu zauzimu, ndi chikhumbo cha anthu pa chilengedwe.
Tikuyembekeza kubweretsa anthu pafupi ndi chilengedwe, kumanga mgwirizano pakati pa anthu ndi anthu, ndi maubwenzi pakati pa anthu ndi moyo kudzera msasa.
Tengani zida zathu zonyamula msasa kuti mukhale kutali ndi chipwirikiti chamzindawu ndikuwona mawonekedwe osiyanasiyana.
M'chilengedwe, mutha kusangalala ndi mphepo ndi mvula, kuwona mapiri ndi mitsinje, kapena kumvetsera kuyimba kwa bir.
